WE HELP BRANDS UNLOCK THEIR FULLEST POTENTIAL
RELENTLESS CURIOSITY IS THE KEY

Discovering the unlock. Identifying the hidden opportunity. And delivering clarity on the inside to disrupt the outside.

Founded on the belief that curiosity unlocks the fullest potential in brands, Sponge opened its door in Chicago’s West Loop in late 2006 without a single client, without any revenues, and without a handbook. A full-service agency and brand consultancy, this collective of curious minds set out to help brands reach their higher potential. Sponge has since earned the trust of clients across the spectrum, including Hyatt,The PrivateBank (CIBC), McDonald’s, Luxottica (Sears Optical), Live Nation, Penguin Books, Kerrygold, Cracker Barrel, Potbelly and Pinstripes. And in the past year, adding new client partners to our roster like Blick Art Materials, Cresa, Pinstripes, AlphaRoot, AANS (American Assn. of Neurological Surgeons), Zephyr and others.

This is why we are here.

What We Do

customer engagement powered by curiosity

CROSS-PLATFORM DIGITAL CONTENT
COR™ BRAND FOUNDATIONS
GROUND-UP BRAND DESIGN + DEVELOPMENT
NAMING DEVELOPMENT
BRAND PERSONA + BRAND VOICE DEVELOPMENT

RETAIL ACTIVATION
SOCIAL STRATEGY + SOCIAL-DIGITAL CONTENT
RETAIL BRANDED AND PROMOTIONAL CAMPAIGNS
OMNICHANNEL CAMPAIGN DEVELOPMENT
BRAND ETHOS AND BRAND NARRATIVE
AUGMENTED REALITY

Who We Are

Sponge reinvented the talent model. We do more than hire people, we harness talent. We are an alliance of creative minds from all disciplines who, together, work to ignite the brand experience into a human experience. We are powered by passion. Driven by purpose. And united in our mission to create positive impact through creativity.

Our Clients
  • McDonald’s
  • Kohler
  • Hyatt
  • Wurk
  • Kerrygold
  • Live Nation
  • CIBC
  • Autozone
  • Sears
  • The Private Bank
  • Cracker Barrel
  • Grazie
  • Denim Six
  • call One
  • Aspen
  • Dionis
  • Moji
  • Penquin
  • Potbelly
  • Luxottica
  • Penray
  • Cresa
  • Alpharoot
  • Zephyr
  • Flah & Anthem
  • Talon
  • Good Day Farm
  • Pinstripes
  • Tilt
  • AANS
  • Foxwood Casino