Ticketmaster and LiveNation’s ticket resale arm (competitor to StubHub) was named TicketsNow. Sponge completely rebuilt and relaunched the brand across both marketing and brand identity needs. Sponge developed a strategic platform built on the importance of authenticity of event tickets –and translated the platform into a long-running campaign called “Real Tickets Matter.” Responsibilities included digital campaign development, online content, social/digital content, website design, script writing and a complete redesign of the brand’s identity with a new logo, color system and style guidelines.