YOUR BRAND’S FUTURE STARTS AT THE COR™
COR™ is a proprietary strategic foundations service by Sponge that is a proven approach to defining a brand's most compelling value proposition. The COR™ process reveals opportunity "territories" by tapping strategic insights through four spheres of influence (Company, Culture, Customer and Category). Leveraging these strategic findings can result in new product opportunities, service enhancements, loyalty-building ideas and a more sure-footed brand foundation.
In short, COR™ gives brands the resolve to commit to their strongest proposition and to deliver a brand experience with confidence.