ZEPHYR
SPONGE EQUIPS GOVERNMENT LOBBYIST WITH BOLD BRAND IDENTITY.
Sponge developed an entirely new brand for a leading Illinois government lobbyist, Michael Cassidy, as he prepared to launch his start-up. Sponge applied its COR brand foundations process to uncover a compelling proposition, the name, Zephyr, a brand identity system, website and a bold point of view to carry forward in all communications.