YOUR BRAND’S FUTURE STARTS AT THE COR™
COR™ is a proprietary strategic foundations process by Sponge that defines a brand's most compelling market proposition. The COR™ process reveals opportunity "territories" by tapping fresh insights through four spheres of influence (Company, Culture, Customer and Category), leading to the most disruptive and effective go-to-market brand positioning. Leveraging these strategic findings can result in new product opportunities, service enhancements, loyalty-building ideas and a more sure-footed brand foundation.
In short, COR™ gives brands the resolve to commit to their strongest proposition and to deliver a brand experience with more certainty of purpose.