BRAND FOUNDATIONS

YOUR BRAND’S FUTURE STARTS AT THE COR^®

COR^® is a proprietary strategic foundations service by Sponge that is a proven approach to defining a brand's most compelling value proposition. The COR^® process reveals opportunity "territories" by tapping strategic insights through four spheres of influence (Company, Culture, Customer and Category). Leveraging these strategic findings can result in new product opportunities, service enhancements, loyalty-building ideas and a more sure-footed brand foundation.

In short, COR^® gives brands the resolve to commit to their strongest proposition and to deliver a brand experience with confidence.

COMPANY
CULTURE
CUSTOMER
CATEGORY

“The best articulation we’ve seen of our brand proposition in 25 years.” Gary Gregg , Executive Chairman, Cresa Global, Inc.

“Working with the Sponge team was a remarkably valuable experience. The COR process helped us to explore and define our brand, which directly informed the designs Sponge presented, and the new brand identity. The team is friendly, professional, communicative and talented. I couldn't have asked for more!” Jed Cohen, Director of Operations, Tilt

“I don’t think I could have done it without the Sponge team. The COR process is a unique method. Sponge helped define the friction that lies within our industry to become a defining moment for our brand.” Michael Cassidy, Founder, Zephyr

“The Sponge team did an unbelievable job and surpassed expectations. They are extremely collaborative, thorough and detail-oriented in their process. A thoughtful group that deeply cares about their clients.” Eric Scheider, Managing Director, AlphaRoot

Sponge produces creative campaign for Blick Art Materials

Sponge develops gamified experience for Hyatt's 2023 Global GM Summit

Sponge partners with Blommer Chocolate Company to evolve sustainability strategy

Sponge infuses personality and motivational brand voice for art supply brand, artPOP!