BRAND FOUNDATIONS PROCESS

YOUR BRAND’S FUTURE STARTS AT THE COR

COR is a proprietary strategic foundations process by Sponge that defines a brand's most compelling market proposition. The COR process reveals opportunity "territories" by tapping fresh insights through four spheres of influence (Company, Culture, Customer and Category), leading to the most disruptive and effective go-to-market brand positioning. Leveraging these strategic findings can result in new product opportunities, service enhancements, loyalty-building ideas and a more sure-footed brand foundation.

In short, COR gives brands the resolve to commit to their strongest proposition and to deliver a brand experience with more certainty of purpose.


  • COMPANY
  • CULTURE
  • CUSTOMER
  • CATEGORY
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