CURIOSITY
DRIVEN
CREATIVITY
Unlocking brand potential with relentless curiosity
TILT
TURNING HEALTH BENEFITS INTO HIGH IMPACT HUMAN BENEFITS.

What was formerly known as HSA Gateway is now TILT. Sponge renamed and tapped a purpose-driven strategic positioning for TILT to boldly stand for their role in “tilting the balance” of power back to the consumer when choosing health benefits.
FLAG & ANTHEM
SPONGE ROLLS UP ITS SLEEVES TO REBOOT FLAG&ANTHEM’S BRAND NARRATIVE.

Flag&Anthem tapped Sponge to lead a strategic reboot and build a more compelling brand narrative. After identifying the brands key personas, Sponge developed the framework and inspiration required to elevate the brand’s perception with its buyers.
Talon
TURNING A SET OF INSURANCE PRODUCTS INTO A BRAND

Sponge renamed and strategically transformed a product-driven brand called MyMedicalShopper.com into a compelling new brand, Talon.
Blick Art
SOCIAL CAMPAIGN TURNS HAPPY TREES INTO GREEN FoR BLICK.

Sponge developed and produced a social ad campaign for Blick Art Materials resulting in record engagement levels and increased sales. The trees weren’t the only ones that were happy.
Kohler
WHAT IF THE CITY THAT NEVER SLEEPS COULD AWAKEN IMAGINATION?

This question led Sponge to craft a dramatic teaser campaign for Kohler’s Milling Road brand, revealing the inspiration behind Kara Mann’s designs from the heart of NYC.
Sears Optical
MAKING AN INVISIBLE EYEWEAR BRAND IMPOSSIBLE TO MISS?

Sponge put Sears Optical squarely onto the mainstage with a bold new campaign that posed the question, “Missing Something?”. The work led to a 29% boost in awareness and a 60% spike in brand personality.

(CommScore, Brand Buzz)
Grazie
CONVERTING GRATITUDE INTO CURRENCY with Grazie. CRYPTO SCHMIPTO.

Sponge Founder, Paul Brourman, created and launched a proprietary software product called Grazie™, allowing customers to thank and reward employees in real-time. Sponge developed the activation campaign for the McDonald’s-Grazie launch in 2016.
The 606
SPONGE HELPS TRANSFORM AN ABANDONED CHICAGO RAIL LINE BECOME A WORLD CLASS PARK, THE 606.

Sponge spearheaded a strategic rebranding and renaming of Chicago’s award winning innovative park, The 606.
McDonald's
INSPIRING MCDONALD’S CREW MEMBERS WITH THE POWER OF TECHNOLOGY.

For five years, Sponge developed future state customer experience content that helped McDonald’s communicate new ways technologies could enhance the customer experience.
CIBC
WHAT HAPPENS WHEN A BANK YOU KNOW IS BOUGHT BY A BANK YOU DON’T?

Sponge deeloped an omnichannel rebranding campaign designed to ensure current bank customers remained future bank customers.
Potbelly
LETTUCE, PICKLES AND PERSONALITY, PLEASE

Sponge built two retail modules to drive sales of Potbelly’s new product launches, putting some soul into the sandwich-maker’s marketing.
Cracker Barrel
A FRESH FACE FOR A FAMILIAR PLACE

Sponge earned the honors to update, redesign and illustrate the iconic brand logo that spans the American landscape. A fresh face for a familiar place.
Kerrygold
AN IRISH IMPORT BUILDS A U.S. FAN BASE

Sponge developed print, digital, social creative to generate greater affinity and loyalty for the beloved Irish cheese and butter.
DENIM 6
STITCHING BRAND AFFINITY INTO EVERY PAIR OF JEANS FOR DENIM6

Sponge identified an emotional platform for Denim6 to connect the dots between its Stretch technology and the ability to feel confident trying on jeans in the dressing room.
THE PRIVATEBANK
WHAT IF A BANK COULD SOLVE FOR THE X-FACTOR IN YOUR BUSINESS?

This question led Sponge to engineer an integrated campaign for The PrivateBank by leveraging their unique ability to solve for the X-factor in their clients’ businesses. The rebranding campaign spanned six years and boosted the bank’s image just in time for a successful acquisition by CIBC.
CALL ONE
WHAT IF YOUR BUSINESS COULD WITHSTAND DISRUPTION AND KEEP THE HUM?

This question led Sponge to elevate CallOne’s image as the all-in-one solution when your business faces unexpected telecom disruptions. When you partner with CallOne, you can keep the hum in your business through any disruption.

TicketsNow
WHAT IF PERCEPTIONS OF THE TICKET RESALE MARKET COULD BE COMPLETELY REFRAMED?

See how our curiosity opened a window for TicketsNow that led to a 126% increase in awareness.
CALL ONE
WHAT IF YOUR BUSINESS COULD WITHSTAND DISRUPTION AND KEEP THE HUM?

This question led Sponge to elevate CallOne’s image as the all-in-one solution when your business faces unexpected telecom disruptions. When you partner with CallOne, you can keep the hum in your business through any disruption.

THE PRIVATEBANK
WHAT IF A BANK COULD SOLVE FOR THE X-FACTOR IN YOUR BUSINESS?

This question led Sponge to engineer an integrated campaign for The PrivateBank by leveraging their unique ability to solve for the X-factor in their clients’ businesses. The rebranding campaign spanned six years and boosted the bank’s image just in time for a successful acquisition by CIBC.