Work | Sponge Chicago

WHAT IF A RECREATIONAL IMAGE COULD BE TRANSFORMED INTO A PROFESSIONAL ONE?

This question led Sponge create a ground-up design system and branded website for Würk, a fast-growing company with expertise in a fast-growing industry.

McDonald's

WHAT IF THE FUTURE CUSTOMER EXPERIENCE COULD HAPPEN TODAY?

This question led Sponge to develop future state customer experience content that helped McDonald’s cascade their vision for digital-mobile experience globally across the organization.

Kohler

WHAT IF THE CITY THAT NEVER SLEEPS COULD AWAKEN IMAGINATION?

This question led Sponge to craft a dramatic teaser campaign for Kohler’s Milling Road brand, revealing the inspiration behind Kara Mann’s designs from the heart of NYC.

Kerrygold

WHAT IF AN IRISH IMPORT TAPS INTO ITS U.S. FAN BASE?

This question led Sponge to humanize the very source of Kerrygold’s dairy products - the herd itself - in the form of a digital campaign and contest to name the next member of the Kerrygold family, “Half Pint”.

The 606

WHAT IF AN ABANDONED CHICAGO RAIL LINE BECOMES A WORLD CLASS PARK?

This question led Sponge to spearhead the strategic rebranding and design for Chicago's award winning park treasure, The 606.

Cracker Barrel

WHAT IF AN AMERICAN ICON NEEDS A FRESH NEW FACE?

This question led Sponge to help Cracker Barrel create a friendlier, more welcoming and more contemporary brand image.

CIBC

WHAT IF A BANK YOU KNOW IS BOUGHT BY A BANK YOU DON’T?

This question led Sponge to deliver an omnichannel rebranding campaign designed to ensure current bank customers remained future bank customers.

Grazie

WHAT IF EMPLOYEE RECOGNITION COULD BE IN THE PALM OF YOUR HAND?

This question led to Sponge’s retail activation campaign to drive awareness for Grazie’s launch with McDonald’s customers.

Sears Optical

WHAT IF AN INVISIBLE EYEWEAR BRAND IS SUDDENLY IMPOSSIBLE TO MISS?

This question led Sears Optical to a 29% boost in awareness and a 60% spike in brand personality.

(CommScore, Brand Buzz)

TicketsNow

WHAT IF PERCEPTIONS OF THE TICKET RESALE MARKET COULD BE COMPLETELY REFRAMED?

See how our curiosity opened a window for TicketsNow that led to a 126% increase in awareness.

Ultracor

WHAT IF FITNESS APPAREL MEETS REFINED LUXURY?

This question led Ultracor to gain a powerful digital presence to attract the high fashion users to an innovative athletic apparel brand.

Eleiko

WHAT IF A STRENGTH TRAINING APPAREL BRAND COULD GET A LIFT WITH POWERFUL NEW CONTENT?

This question led to a bold new image for a worldwide leader in strengthtraining enabling the brand to push to its limits.

Potbelly

WHAT IF YOU COULD PUT SOUL INTO A SANDWICH?

Sponge developed two enticing promotions for the Chicago-born and beloved brand.

DENIM 6

WHAT IF TRYING ON JEANS COULD ACTUALLY BE A POSITIVE EXPERIENCE?

This question led Sponge to leverage the stretch technology in Denim 6 as a way to bring ones perceived self image and real reflection to balance through a great-fitting pair of jeans.

THE PRIVATEBANK

WHAT IF A BANK COULD SOLVE FOR THE X-FACTOR IN YOUR BUSINESS?

This question led Sponge to engineer an integrated campaign for The PrivateBank by leveraging their unique ability to solve for the X-factor in their clients’ businesses. The rebranding campaign spanned six years and boosted the bank’s image just in time for a successful acquisition by CIBC.

CALL ONE

WHAT IF YOUR BUSINESS COULD WITHSTAND DISRUPTION AND KEEP THE HUM?

This question led Sponge to elevate CallOne’s image as the all-in-one solution when your business faces unexpected telecom disruptions. When you partner with CallOne, you can keep the hum in your business through any disruption.