WHERE CURIOSITY LEADS

ARTPOP!
SPONGE BUILDS ENGAGING 2-YEAR CAMPAIGN FOR ARTPOP!

artPOP!, an e-commerce brand in the art materials space, hired Sponge to help build the brand across Meta channels, Amazon, and Shopify. Sponge used its COR® strategic process to establish the foundational brand proposition and brand purpose. The campaign rallied the IG and FB following to 120K fans and over 4MM+ engagements.

Additionally, Sponge led the social media management of the brand in paid media, content creation, content production, influencer marketing, copywriting, and social strategy.


VISIT: @artpopofficial

HYATT
SPONGE CREATES GAMIFIED “EDU-TAINMENT” EXPERIENCE FOR HYATT GLOBAL GM SUMMIT

Building off Hyatt’s conference theme of, “Agile Ways of Working”, Sponge combined AI, motion graphics, augmented reality and game development in a highly engaging bespoke experience for 1,200 Hyatt GMs. The experience included three interactive games led by an AI concierge host, "Crystal".

Sponge adapted a roadshow version designed for mobility across the Hyatt network of properties.


FIND OUT MORE: Watch a clip from the event

BLICK ART MATERIALS
SPONGE CREATES A SPLASH WITH PAINT CAMPAIGN FOR BLICK

Sponge tapped its in-house production division, Waterworks, to produce a robust creative campaign for Blick’s largest annual sales event. Sponge also developed a docu-series capturing unique color-themed stories to elevate and engage, focusing on artist techniques and art history.


VISIT: @blickartmaterials

CRESA
CRESA, THE WORLD’S LARGEST INDEPENDENT REAL ESTATE BROKERAGE, TAPS SPONGE FOR NEW WEBSITE

Sponge redesigns Cresa’s 4000-page Sitecore website, translating its newly established Sponge COR® strategic positioning of “Finding and fostering the best environment for every business”. The site reflects the company’s recent transformation and further’s its stance as a global leader in tenant-focused real estate advocacy.


VISIT: https://www.cresa.com

LEXISNEXIS
SPONGE DEVELOPS CREATIVE CAMPAIGN FOR NEW AI-BASED PRODUCT, LEXIS+

Sponge worked with LexisNexis to develop a comprehensive digital campaign for the new AI-aided product Lexis+, featuring over 50 ads and a landing page to promote signups.
BLOMMER CHOCOLATES
BLOMMER ENGAGES SPONGE TO CRAFT NEW SUSTAINABILITY STORY

Sponge applied its COR® Foundations process to identify and articulate an evergreen sustainability story for Blommer’s “Sustainable Origins” program. The outcomes from the COR® foundations process are designed to reshape customer perceptions and advance the story of Blommer’s authentic commitment to traceable and stable sustainability.


VISIT: https://www.blommer.com/sustainability/strategy.php

LINCOLN INTELLIGENCE GROUP
SPONGE DEVELOPS NEW BRAND IDENTITY FOR LINCOLN HEALTHCARE'S INTELLIGENCE GROUP

Sponge partnered with Lincoln Healthcare Leadership to develop a COR® strategic foundation and new identity for the Intelligence Group, a division within Lincoln Healthcare Group. The strategic framework reflects the organization’s belief system and highlights the important role the business provides for customers and the homecare industry as a whole.


VISIT: https://members.lighomecare.com/

AMERICAN ASSOCIATION OF NEUROLOGICAL SURGEONS
SPONGE PARTNERS WITH AANS TO RE-ENGINEER BRAND STRATEGY AND IDENTITY

Sponge employed its COR® Brand Foundations process to bolster the organizational strategy and brand identity for AANS. The new strategy and identity system modernizes AANS while preserving its legacy values.


VISIT: VISIT: https://www.aans.org/

ALPHAROOT
CULTIVATING A NEW BRAND STRATEGY, IDENTITY AND WEBSITE FOR CANNABIS INSURANCE COMPANY, ALPHAROOT

Sponge helped cannabis insurance start-up, AlphaRoot, through our COR® brand foundations process to rebrand and orient the brand for a bright future. Our COR findings led to a distinctive go-to-market proposition and our design identity and website sets AlphaRoot apart and above the pack in a cluttered category.
PINSTRIPES
SPONGE BRINGS ORIGINAL ART SERIES TO LIFE IN AUGMENTED REALITY, RETAIL ENVIRONMENTS AND OUTDOOR ADS FOR PINSTRIPES

Pinstripes commissioned artist and agency owner Paul Brourman to paint a series of portraits for wall murals in downtown Chicago. The series soon became a fully integrated customer experience including retail posters and table activations, augmented reality experiences and boundary-breaking outdoor postings.
HYATT
HYATT TAPS SPONGE TO ENERGIZE OWNERS CONFERENCE WITH VIDEO SERIES TOUTING LATEST TECHNOLOGIES.

Sponge developed seven unique videos for the annual conference, depicting Hyatt’s latest technologies and enhancements in advancing the guest experience.

ZEPHYR
SPONGE EQUIPS GOVERNMENT LOBBYIST WITH BOLD BRAND IDENTITY.

Sponge developed an entirely new brand for a leading Illinois government lobbyist, Michael Cassidy, as he prepared to launch his start-up. Sponge applied its COR brand foundations process to uncover a compelling proposition, the name, Zephyr, a brand identity system, website and a bold point of view to carry forward in all communications.

TILT
TURNING HEALTH BENEFITS INTO HIGH IMPACT HUMAN BENEFITS

What was formerly known as HSA Gateway is now TILT. Sponge renamed and tapped a purpose-driven strategic positioning for TILT to boldly stand for their role in “tilting the balance” of power back to the consumer when choosing health benefits.
FLAG & ANTHEM
SPONGE ROLLS UP ITS SLEEVES TO REBOOT FLAG&ANTHEM’S BRAND NARRATIVE

Flag&Anthem tapped Sponge to lead a strategic reboot and build a more compelling brand narrative. After identifying the brands key personas, Sponge developed the framework and inspiration required to elevate the brand’s perception with its buyers.
Talon
TURNING A SET OF INSURANCE PRODUCTS INTO A BRAND

Sponge renamed and strategically transformed a product-driven brand called MyMedicalShopper.com into a compelling new brand, Talon.
Blick Art
SOCIAL CAMPAIGN TURNS HAPPY TREES INTO GREEN FoR BLICK

Sponge developed and produced a social ad campaign for Blick Art Materials resulting in record engagement levels and increased sales. The trees weren’t the only ones that were happy.
Kohler
WHAT IF THE CITY THAT NEVER SLEEPS COULD AWAKEN IMAGINATION?

This question led Sponge to craft a dramatic teaser campaign for Kohler’s Milling Road brand, revealing the inspiration behind Kara Mann’s designs from the heart of NYC.
Sears Optical
MAKING AN INVISIBLE EYEWEAR BRAND IMPOSSIBLE TO MISS?

Sponge put Sears Optical squarely onto the mainstage with a bold new campaign that posed the question, “Missing Something?”. The work led to a 29% boost in awareness and a 60% spike in brand personality.

(CommScore, Brand Buzz)
Grazie
CONVERTING GRATITUDE INTO CURRENCY with Grazie. CRYPTO SCHMIPTO

Sponge Founder, Paul Brourman, created and launched a proprietary software product called Grazie™, allowing customers to thank and reward employees in real-time. Sponge developed the activation campaign for the McDonald’s-Grazie launch in 2016.
The 606
SPONGE HELPS TRANSFORM AN ABANDONED CHICAGO RAIL LINE BECOME A WORLD CLASS PARK, THE 606

Sponge spearheaded a strategic rebranding and renaming of Chicago’s award winning innovative park, The 606.
McDonald's
INSPIRING MCDONALD’S CREW MEMBERS WITH THE POWER OF TECHNOLOGY.

For five years, Sponge developed future state customer experience content that helped McDonald’s communicate new ways technologies could enhance the customer experience.
CIBC
WHAT HAPPENS WHEN A BANK YOU KNOW IS BOUGHT BY A BANK YOU DON’T?

Sponge deeloped an omnichannel rebranding campaign designed to ensure current bank customers remained future bank customers.
Potbelly
LETTUCE, PICKLES AND PERSONALITY, PLEASE

Sponge built two retail modules to drive sales of Potbelly’s new product launches, putting some soul into the sandwich-maker’s marketing.
Cracker Barrel
A FRESH FACE FOR A FAMILIAR PLACE

Sponge earned the honors to update, redesign and illustrate the iconic brand logo that spans the American landscape. A fresh face for a familiar place.
Kerrygold
AN IRISH IMPORT BUILDS A U.S. FAN BASE

Sponge developed print, digital, social creative to generate greater affinity and loyalty for the beloved Irish cheese and butter.
DENIM 6
STITCHING BRAND AFFINITY INTO EVERY PAIR OF JEANS FOR DENIM6

Sponge identified an emotional platform for Denim6 to connect the dots between its Stretch technology and the ability to feel confident trying on jeans in the dressing room.
THE PRIVATEBANK
WHAT IF A BANK COULD SOLVE FOR THE X-FACTOR IN YOUR BUSINESS?

This question led Sponge to engineer an integrated campaign for The PrivateBank by leveraging their unique ability to solve for the X-factor in their clients’ businesses. The rebranding campaign spanned six years and boosted the bank’s image just in time for a successful acquisition by CIBC.
CALL ONE
WHAT IF YOUR BUSINESS COULD WITHSTAND DISRUPTION AND KEEP THE HUM?

This question led Sponge to elevate CallOne’s image as the all-in-one solution when your business faces unexpected telecom disruptions. When you partner with CallOne, you can keep the hum in your business through any disruption.

TicketsNow
WHAT IF PERCEPTIONS OF THE TICKET RESALE MARKET COULD BE COMPLETELY REFRAMED?

See how our curiosity opened a window for TicketsNow that led to a 126% increase in awareness.
CALL ONE
WHAT IF YOUR BUSINESS COULD WITHSTAND DISRUPTION AND KEEP THE HUM?

This question led Sponge to elevate CallOne’s image as the all-in-one solution when your business faces unexpected telecom disruptions. When you partner with CallOne, you can keep the hum in your business through any disruption.

THE PRIVATEBANK
WHAT IF A BANK COULD SOLVE FOR THE X-FACTOR IN YOUR BUSINESS?

This question led Sponge to engineer an integrated campaign for The PrivateBank by leveraging their unique ability to solve for the X-factor in their clients’ businesses. The rebranding campaign spanned six years and boosted the bank’s image just in time for a successful acquisition by CIBC.