Sponge helped cannabis insurance start-up, AlphaRoot, through our COR™ brand foundations process to rebrand and orient the brand for a bright future. Our COR findings led to a distinctive go-to-market proposition and our design identity and website sets AlphaRoot apart and above the pack in a cluttered category.

Pinstripes commissioned artist and agency owner Paul Brourman to paint a series of portraits for wall murals in downtown Chicago. The series soon became a fully integrated customer experience including retail posters and table activations, augmented reality experiences and boundary-breaking outdoor postings.

Sponge developed seven unique videos for the annual conference, depicting Hyatt’s latest technologies and enhancements in advancing the guest experience.

Sponge developed an entirely new brand for a leading Illinois government lobbyist, Michael Cassidy, as he prepared to launch his start-up. Sponge applied its COR brand foundations process to uncover a compelling proposition, the name, Zephyr, a brand identity system, website and a bold point of view to carry forward in all communications.

What was formerly known as HSA Gateway is now TILT. Sponge renamed and tapped a purpose-driven strategic positioning for TILT to boldly stand for their role in “tilting the balance” of power back to the consumer when choosing health benefits.

Flag&Anthem tapped Sponge to lead a strategic reboot and build a more compelling brand narrative. After identifying the brands key personas, Sponge developed the framework and inspiration required to elevate the brand’s perception with its buyers.

Sponge renamed and strategically transformed a product-driven brand called MyMedicalShopper.com into a compelling new brand, Talon.

Sponge developed and produced a social ad campaign for Blick Art Materials resulting in record engagement levels and increased sales. The trees weren’t the only ones that were happy.