Where
Curiosity
Leads®
Everything you’d expect from a modern agency. And a few things you might not.

Brand Building Lab

From design to digital, copy to content, strategy to social, we develop thoughtfully integrated, data-informed creative ideas and platforms that fuel brand growth and deeply connect on a human level.

INNERSPHERE®

Innersphere® is our dedicated practice for internal communications designed to ignite and engage employees and leadership through the full weight of our creativity. We inspire, inform and empower your team to clearly understand their role and motivations for program success, from high level brand vision to on-the-ground technology adoption.

COR STRATEGIC BRAND DEVELOPMENT

COR™ is a proprietary strategic foundations approach that reveals a brand's most compelling market proposition. The COR™ approach reveals opportunity “territories” by tapping fresh insights through four spheres of influence (Company, Culture, Customer and Category), leading to disruptive and effective brand positioning. Leveraging these strategic findings can result in new product opportunities, service enhancements, loyalty-building ideas and a more sure-footed brand foundation. In short, COR™ gives brands the resolve to commit to their strongest brand proposition and deliver a brand experience with more certainty of purpose.

VisionBoarding®

Visionboarding® is a consultative practice designed to inspire unconventional communications and activations for employee or franchisee engagement. The approach helps our brand partners uncover vital insights, barriers, drivers and opportunities to strengthen the messaging, inform the creative process and guide methods of delivery across organizations domestically and globally.

Retail Reimagined

Sponge applies retail know-how to identify missed opportunities and turn dormant assets into more fulfilling user experiences.

Our Capabilities
BRANDED CONTENT
FULL SERVICE DIGITAL
CONTENT PRODUCTION
CAMPAIGN DEVELOPMENT
COMMUNICATIONS PLANNING
BRANDING/DESIGN
DESIGN LANGUAGE SYSTEMS
BRAND IDENTITY AND NAMING
RESPONSIVE WEB
EMPLOYEE ENGAGEMENT
BRAND STRATEGY
DIGITAL-SOCIAL STRATEGY
CUSTOMER EXPERIENCE STRATEGY
EXPERIENCE DESIGN
PACKAGING
COR™ BRAND EQUITY WORKSHOP
RETAIL REIMAGINED
VISIONBOARDING™
Our Clients
  • McDonald’s
  • Kohler
  • Hyatt
  • Wurk
  • Kerrygold
  • Live Nation
  • CIBC
  • Autozone
  • Sears
  • The Private Bank
  • Cracker Barrel
  • Grazie
  • Denim Six
  • call One
  • Aspen
  • Dionis
  • Moji
  • Penquin
  • Potbelly
  • Luxottica
  • Penray
See Our Work